Recently, I wrote about Howard Stern, and how - since he went to satelitte radio, my listening habits changed quickly. The piece is here.........
I noticed last night in our household another significant change, in regards to TV.
My wife and are NOT rabid TV watchers. I would not say WE RUSH HOME, or schedule anything around any TV event. However, with TIVO - this has changed. (we actually make time to watch the things WE LOVE)
My favorite show is called "The Office" - however *(british version linked) - this show kills me.
I can watch the five episodes I missed, in one night - and enjoy every single one, and still yearn for more after a 2.5 hour digestion of the show.
The show is a riot, I highly recommend it.
However, 2 main "consumption points to make" in regards to how it affects my household behavior -- the ability to TIVO..
** I'm not watching Saturday night programming.
** Not watching ANY commericals (you can avoid those altogether, when you TIVO)
So, in a span of a few months, (between satellite radio and DVR/TIVO) our household's interaction with media had really changed.
Can you imagine, as we can pick our content from EVERY MEDIUM - EVERYWHERE, suddenly, the ability to target (from a advertiser perspective) changes radically as well..
In our area, we have a "Mr. Fix it Guy" -- (I'm sorry to admit I am seriously deficient, when it comes to repairing anything around the house, he comes and fixes leaks, paints, and even helps hang new chandeliers) -- but, that same kind of guy could be the ........
"Mr. Media Consumption Changer Guy"
What does that mean?
A professional guy to come in and set up all your new gadgets for a fee, and teach you how to use.
For instance (to name just 3)
* Satellite Radio
Many people (sometimes me) are intimidated about setting up new technology, and this job could be for a retired, "gadget guy" - who gets it, can teach, and enjoys helping others.
I'm telling you, I am in Advertising, and if I saw one of those type "sheets" hanging in my local grocery store - I might have not only given it a second look, but called and had him do it all to help me.
Just like media convenience, we are looking for "gadget ease" -- and this is a crucial void for folks that are "late adopters..." (and there are many)
Change of Behaviors and Needs -- I think is another recipe for that million dollar idea...and now it's your's free for reading this blog.