But, Chris Jackson -- sums up what I have really learned, and modeled, and had a HARD time putting into words for a big brand, as it relates to their website, and goals.
* User Experience
Evolvability -- being able to adapt and change quickly to do testing on response as well as the ultimate goal, of driving profit.
Parallelism -- HUGE, does it relate and have a "place" inside the objectives for all parties?
USER experience -- is the "changes or alterations" consistent with the brand message...? (will focusing our website on RESULTS hurt our brand image?)
This is why I LOVE BLOGS.
Learn, process, and utilize.
Thanks to Mr. Jackson.....