Spent the last 3 days in Seatlle, with family - and now, I'm blogging from the Web 2.0 expo in San Francisco.
I'm sitting in a conference on:
"How Web 2.0 is Transforming Traditional Media.".
Very interesting discussion about innovation in a changing landscape. I'm sitting next to a large Brand Manager who is taking copious notes, and hanging on every word......he has not stopped scribiling in his notebook......
My question sitting here (in my head) is:
"Doesn't everyone in the online media/internet business, (especially large brands) understand how the landscape has evolved, and what those implications are, and may be as it relates to their brand?"
I've realized that there is a huge opportunity around, EDUCATING big companies on Web 2.0.
+Not from a ad agency Point of view
+Not from a big media (publisher) POV
But, from teaching and showing top companies how to embrace Media 2.0, become part of the communication flow - and enriching their brand.
That is becoming our primary focus when we talk to advertisers at Lotame. Its a learning that was not in my original business plan, but it is part of my process now.
More to come from SF.....
Sent from my BlackBerry wireless handheld.