Earlier, I wrote about how Satellite Radio has radically changed my interaction with terrestial radio. That piece is HERE.
Basically, I ave NOT listened to AM/FM radio since Howard Stern has arrived at Sirius.
I've had Sirius for over a year, but it was HOWARD STERN's arrival that got me more involved in their programming, and other content.
It seems I'm not alone.
This past weekend, while on a skilift in Vermont, I got to spend some time on a slow lift, with a radio executive from Clear Channel.
Let me just say, "OH BROTHER."
The radio industry is in a WORLD of TURMOIL right now, as Advertising rates, programming, and the CHANGE IN MEDIA consumption is underway.
I said to him, "You know, since I got Sirius, I've not gone back to my AM or FM presets in the car, 104.3 here in NYC, or 880 AM....I stay on Sirius, I LOVE MY PRESET CHANNELS, and love to "discover" new stuff once in a while..."
He was stressed.
His response -- "Don't tell, but me too. I love Satellite Radio, and I'm doing the same thing.."
Subscribers are low today, (3+ mill for Sirius) -- but, as the barriers come down to own a reciever, and it becomes EASIER to implement ACROSS, auto/house/work....the radio industry is in trouble.
And, it took Howard Stern to START this revolution....(it had begun before he started at Sirius, but he clearly KICK started the awareness) -
I've got 2 words when it comes to Terrestial Radio.
Horse and Buggy. Horse and Buggy BEFORE the Car came out.
Think about it.