Liz Gaines of GigaOM did a fine job at interpreting what we (at Lotame) are trying to build and execute against in the WEB 2.0 world.
She got our core message, and for that I'm thankful.
"One startup, Columbia, Maryland-based Lotame, thinks it can target ads better by analyzing behavior on social networks. The idea is to provide software that bolts onto ad servers and feeds in information about people’s cookies, member profiles, interactions with other users, and responses to ads.
“We’re not looking to be an analytics company that just has cool reports,” says Lotame CEO Andy Monfried, a former executive at Advertising.com. “We’ll make it actionable.”
Here is the REST OF THE PIECE ON LOTAME FROM GIGAOM.