Yahoo Front Page Today...
If you visit Yahoo Front Page Today, you will see a well-placed 300 X 250 advertisement (above the news on the right) -- by Wyeth.
It's how the pharamaceutical industry can use the web.
Yahoo's front page is here....
But, Wyeth's Landing Page is here.....
Another great use of Internet Advertising, in such a way that the user can get information privately - and be educated, and the company can quickly gauge the effectiveness of the media.
The Automoble Industry is outspending many other "verticals", as it relates to the amount of money and resources, they dedicate to online media. Car Makers see the data, and the value of spending alot of money to reach consumers, (and communicate directly) in front of their computers. LIKE YOU.
Pharma looks to be gaining ground in the arms race to "learn"....
And, who could blame them?
If you visit Yahoo Front Page Today, you will see a well-placed 300 X 250 advertisement (above the news on the right) -- by Wyeth.
It's how the pharamaceutical industry can use the web.
Yahoo's front page is here....
But, Wyeth's Landing Page is here.....
Another great use of Internet Advertising, in such a way that the user can get information privately - and be educated, and the company can quickly gauge the effectiveness of the media.
The Automoble Industry is outspending many other "verticals", as it relates to the amount of money and resources, they dedicate to online media. Car Makers see the data, and the value of spending alot of money to reach consumers, (and communicate directly) in front of their computers. LIKE YOU.
Pharma looks to be gaining ground in the arms race to "learn"....
And, who could blame them?
posted by Andy at 8:36 AM
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