Closing The Deal....

I hate that term.

Someone will say, "close em."
Or, "go in for the close..."

It implies sales people of all stripes, NEED TO CLOSE their prospect.

Wrong.

They need to OPEN their prospect, open them, (the prospect) to move - to WANT TO DO BUSINESS, and are willing to act upon it, and move forward with the arrangement.

I was recently at a sales meeting when someone said... " we need to close them now..."

I shuttered.

The term is universal, and as old as sales...but, it reminds me of a vision of a "old time car salesman.."

It's not the image many of us find appealing.

Don't close, OPEN.

My best relationships (and your's) in life and business, were not started, or formed, around the CLOSING of a deal, but rather, the opening of the relationship/communication/trust.

Think about it.

Our best bonds center around OPENING, not closing.

Change the mindset, and the dynamics change as well.