Andy Monfried's views on the Internet, Music, Family, and passion's that make life a trip....
People call me passionate, and energetic for things I believe in. Let's see if this blog can capture my focus on topics that are important TO ME. Might they be important to you?
I thought it was time to give a glimpse of our reporting interface.
Below you will see a "snapshot" (the actual resolution is 1000X better)of what our base reports looks like.
Click on image below to enlarge, but a key takeway is how to, EXTEND the most valuable inventory or profile, beyond the CORE, displayed action? (pinpointing a user who likes sports, but also spend alot of time consuming other media)
If you look closely below, you will see CORE behavior, and then take a look at how many pages are consumed, OUTSIDE of the core initial behavior.....(doing other things in the community)
In User Generated Media, the opportunity is more prevalent than other forms of online content, to capture a user when they are spending time on so called, "remnant or less valued inventory." Tailoring creatives that fit a consumers passion, NO MATTER WHERE THEY ARE IN A COMMUNITY.
What does this all mean? It means that Web 2.0 may be the most cost effective, and also the most optimal way to have a dialogue with relevant consumers......who consume media in a particular way --- and then, judge ad response rates against that consumption metric.
It also means that when BRAND ADVERTISERS in mass, understand that Social Media "holds the key" to advanced targeting, by being both more efficient, as well as with clear objectives around creative messaging.......we are at the beginning of a, ADVERTISING REVOLUTION.
The basic premise for Lotame is that Web 2.0, or Social Media, (or whatever you want to call it) is chock full of valuable data points that are not being utilized properly, to drive forward the advertising industry.
We believe at Lotame, that in order to create value from "user generated content" - a publisher (and a advertiser) needs to really understand how a consumer, interacts, and engages the media.
"“the research indicates that not only does consumer engagement with media and advertising drive sales, but it also can drive sales more than media spending levels. That suggests even a relatively small media outlay could work wonders should the ads draw keen attention from consumers within media they also find engaging, said Mike Hess, director of global research and consumer insights for OMD.”
The study is really interesting for a variety of reasons.....but mostly, it helps brands understand that in order to "participate" in social media --- it is the DIALOGUE, that creates the impression.
Actions that a user takes, FAR OUTWEIGH their navigational history.
Creating Audiences based on "consumption/engagement metrics" FAR OUTWEIGH demographic targeting.
"If you always do what you've always done, you'll always get what you've always got." That might be fine for some, but for those of you who are really looking to grow your bottom line and get ahead of the media curve, there are some exciting tools out to take the guesswork out of behavioral marketing."
Matthew continues much more elegantly than I can: "It is now possible, no, CRITICAL to customize segments for each advertiser. In our new era of user generated content or social media, people express their opinions and interests as well as talk about themselves."
I'm excited as we see marketers and brands moving in a new direction, that we are helping to drive.....
It provides for many sleepless nights, and continued challenges of the "just exactly perfect" way, of helping publishers and advertisers in a "disjointed and imperfect environment -- callled social media.
The last few days, and more specifically YEARS....I have been very troubled and perplexed by events transpiring against the United States, and by extension, concerned about peoples and countries, who share our values.
Our values (as a country) are not perfect, but they are cleary BETTER and more pleasant than nearly any ARAB state.
A major issue for me is laid out succinctly by Pamela, of the website Atlasshrugs.
Pamela writes about the Doctors in the UK, who were invloved in the plotting, strategy and execution of the recent bombings, in London and Glasgow.
I encourage you to read her take (and links) to what she sees as, MORE THAN simply a bunch of physicians who were fantatics.....
Location: New Jersey, Bergen County / North Jersey, United States
2 kids, and great wife...a fabulous support group called family.
I started a company called, Lotame. We focus on Social Media Inventory Solutions. In other words, we help publishers earn more money, and we help advertisers target more efficiently, IN THE FASTEST GROWING FORM OF MEDIA TODAY: Social Media. I'm learning alot about running a company for the first time, and executing successfully......it is adventurous and exciting.
Worked for 6 years at Advertising.com in Sales. Opened NYC office for the company, and helped grow the business HUGE. I am super proud of assisting in the growth of the company, and it is a fabulous organization that I'm proud to say I helped build. The most important aspect of the company, is the people at Advertising.com. I'm thrilled to say I worked with the ABSOLUTE greatest group of people on the internet. It had a HUGE impact on me.
I am passionate and energetic for things/issues and people I care about...and everything else to me is mundane. I will try to make this blog about important topics on a daily basis around life, internet,music and other "things.."
I can be reached at (firstname.lastname@example.org)